Ever since its inception, WhatsApp has been one of the most popular and successful messaging apps in the smartphone era. With competitors like iMessage, Facebook Messenger, and Android Messages, WhatsApp has seen immense success in both ecosystems, iOS, and Android. Some may argue that the messaging app has enjoyed a lot more success in the Android ecosystem due to the simple features of the native messaging app.
Some major reasons for the success of the messaging app are its thoughtful features, a simple and fast user interface and most of all, an ad-free user experience. With a whopping 1.5 billion users and 60 billion messages (sent per day), WhatsApp has one of the biggest database of active users in the world. In order to satisfy such a big number of users while staying ahead of the competition, WhatsApp is expected to be updated with five new features in 2019.
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